Built in Dubai · engineered in Indore — by Inwizards Software Technology. Talk to our team →
Our story

Built in Dubai. Engineered in Indore.
For everyone in between.

Online eMenu is a product of Inwizards Software Technology — a Dubai-headquartered, India-engineered restaurant POS company building the cloud floor for India, the GCC, and Europe simultaneously. Same platform, three languages, three regulatory regimes, one team.

5,000+
Restaurants & retailers live
30+
Countries served
2M+
Monthly orders processed
99.9%
Uptime SLA · 2024–2026
The why

Why we built
a third option.

The Indian POS market is dominated by Petpooja (Tier-1, annual contracts, Rs 1,200+) and Posist (enterprise chains, Rs 1,500–3,000/outlet). The GCC market is dominated by Foodics (iPad-only, AED 199+, hardware bundle).

Both markets share the same underserved middle: SMB restaurants in Tier-2/3 cities and small UAE outlets who can't afford the metro pricing, don't want the hardware lock-in, and don't need the enterprise features.

We built Online eMenu for that middle. Rs 799 / AED 99 per month, monthly billing, runs on the device you already own, with WhatsApp ordering as the customer-acquisition unfair advantage. The same platform, in three languages, across three regulatory regimes.

That's the whole product strategy. Everything else — the KDS, the multi-printer routing, the inventory module, the Customer 360 — is just consequence of doing the floor right.

Strategic pillars

Three markets. One brain.

BYOD device flexibility
Android · iPad · Windows · save AED 5,000+/terminal
SMB-tuned pricing
our pricing / our pricing entry · monthly billing · no annual lock-in
WhatsApp-first GTM
Onboarding, support & ordering — all via Go4WhatsUp
Three-region simultaneous
India + GCC + Europe · one platform, local everything
Where we're going

Four phases.
In order, on purpose.

The strategy isn't to "expand globally" with a single big bang. It's a sequenced rollout — India Tier-2 first, then UAE leveraging our Dubai presence, then Saudi/Qatar, then India metros where Petpooja and Posist are entrenched.

01NOW

India Tier 2

Months 1–6

Indore, Ahmedabad, Jaipur, Lucknow, Pune, Chandigarh. Independent QSRs, cafés, cloud kitchens at 100–500 orders/day. Feet-on-street + WhatsApp outreach. Zomato/Swiggy reseller co-marketing.

02

UAE expansion

Months 3–9

Dubai, Sharjah, Abu Dhabi. Indian-owned restaurants in Deira and Bur Dubai (large diaspora trust an Indian product). Talabat integration as launch blocker. Foodics-alternative SEO motion.

03

Saudi & Qatar

Months 9–18

Follow UAE traction. ZATCA Phase 2 already shipped. Arabic-first UI hardened. Local payment rails (Mada, STC Pay) battle-tested in UAE rollout. Foodics Saudi-born — but the iPad-only gap is real.

04

India metros + Europe

Months 12–24

Bangalore, Mumbai, Delhi NCR — only after building reputation at scale. Petpooja and Posist are entrenched here. Europe (UK, France, Germany, Italy, Spain) opens via GDPR-ready platform.

How we work

Six things we'd never trade.

Customer-aligned billing

We bill monthly. If we don't earn your business this month, you don't pay next month. No annual lock-ins, no surprise renewals.

No hidden add-ons

Every plan includes every module. You don't pay extra for KDS, CRM, loyalty, or WhatsApp. The only thing that scales with the plan is the number of devices and outlets.

30-minute onboarding

If onboarding takes longer than 30 minutes for an SMB, we've failed. Period. Our team handles menu import, payment setup and printer config — over WhatsApp.

Local team, local timezone

Real humans in Dubai and Indore — not a chatbot, not an outsourced overseas helpdesk. WhatsApp messages get answered within 30 minutes during business hours.

No vendor lock-in

Cancel any time. Export your menu, customer list, and historical data in standard formats. Your data is yours — we just hold it for you.

Honest competitive pages

We tell you exactly when our competitors win. Foodics has a stronger UAE brand. Petpooja has more Indian integrations. Posist scales better at 100+ outlets. We share the truth — you decide.

Want to chat

Want to see the floor we're building?
Two ways.

Try the platform free for 14 days, no credit card. Or talk to our team and we'll walk you through it on a 20-minute call.

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