Plenty of our customers have asked us that we provide them hints on the best way best to raise their sales when they’ve launched their online ordering site. For all those in our audience, who do not know what onlineemenu does I will only explain it quite shortly.
Online eMenu is a full Fledged Restaurant Management Software with advance features like Restaurant Loyalty Program, Online Food Ordering system, Restaurant POS System, QR Code Menu, Table Booking, CRM System and many more features comes bonus with Online eMenu. We’ve been supplying technology for lots of companies around the world since 2015, and we have observed a lot of mistakes, but there are the most common ones.
Around 85 percent of our customers (From over 20 distinct countries around the world) are new companies (startups) that are beginning in the on-demand shipping branch. That means they offer you a web site on which the users can check who delivers a specific kind of product to their home. In our instance, most of our clients are working together with restaurants, so their customers come for their platforms, and they’re seeking to place an order on line because they’re feeling hungry.
Now that we have clarified this let’s go and Discuss the five most Frequent mistakes that We’ve seen people commit in this branch:
Top 5 most common mistakes when launching an online ordering service
Mistake #5 Not having a serious, informative and helpful contact us page
I feel every one of us that have put an order online has had a issue with the order for a certain reason, right? This conflict will take you into another step. What to do in the case that you need to ask some thing about your order, alter anything on it or if you need to cancel it? Look for a link or page which can assist you!
Users will typically search for a page that’s known as „Contact us” because they understand that is the section of your website that can allow you to get in contact with the service supplier.
Using a simple form where you ask the user for his title, e-mail and content of the message are not going to make your user joyful if you do not offer some additional information. Users were coming to the page feeling already frustrated due to the problem and finding out they can just fill out a form and hope that someone return to them will kill the chance that they order again on your own website. You aren’t going to receive a good review about that.
Here is the advice that I would like to give you about this.
Produce a Fantastic contact us page using the following elements:
Message before the contact form indicating that is the answer time according to every topic.
Mention who’s the person or persons that will look after the
DO NOT use generic pictures from google to show joyful men and women. This is merely cheap, nobody believes it, and it makes you look unprofessional.
Contain your organization address
Include your contact number EVEN in the event that you don’t provide support service per phone. You can indicate this written on the top of the number. For the users knowing that you’re a business which isn’t hiding to be contacted gives them a feeling that everything will be ok.
ANSWER to the requests as fast as possible. It doesn’t matter that you inform everything correctly if you do not answer the petition of your users, so please make sure that the agents will answer to the consumer when possible. Utilize an auto-respond to send a confirmation to the email address of the user.
Include REAL testimonial of another user who informs about this expertise with the aid of your website.
With this, the image of your organization will be better when the users have issues with their orders or whenever they’ve found a problem on the website.
Mistake #4 With A Bad Looking Logo
If you have a wonderful logo and you would like to know if people do not listen for this, my answers are YES. It’s very disappointing for us providers to find that our clients have invested lots of time and money setting up their enterprise and to observe the horrible logo when seeing the website for the very first time.
It looks like 11-year old child did it using Paint on Windows 95. It’s very bad in resolution (displaying pixels) because you have NOT optimized the file with the right instruments
The logo looks like it had been performed from the 80´s but It Doesn’t match the new trends for logos of 2017
Users need to understand that your service and platform is of high quality because that’s mechanically exactly what they will expect of your service. If your emblem, something really fundamental, does not appear great a user can’t expect that the experience of purchasing on your system is good.
Details are significant. Your logo is a basic element of your public image, and that’s the reason you must spend money and time in making it seem great.
Mistake #3 Using Bad Quality Images as a Background of your Platform & Using Bad Quality Images as Product Images
The looks are significant for any user. A vital part of converting a visitor into a customer is making him fall in love with the product that you sell.
Yes, we know that the user is currently going to the website with a particular desire and thought inside this head. In the case of most of our clients, the visitor arrives to the website because he’s feeling hungry and he would love to purchase something. He probably already knows which type of food he wishes to dictate and he also has an approximate image of the good in his head.
So to say you’ve already won the battle before starting, so all you need to do would be to do nothing incorrect. About this topic, doing something wrong would be using a very cheap background in your homepage. If the picture isn’t looking classy, qualitative and nice, the user is going to begin having second thoughts about using your ceremony and placing an order on your platform.
He’s probably thinking „Mmm… Which restaurant seems great” or „Mmm… where is the restaurant that I enjoy” if at this moment your record is looking quite economical since you did not take the opportunity to upload the right sizes of the logos for each store the consumer will start doubting again? Here is the presentation card of this portfolio which you’re handling. I know It’s sometimes not easy to possess
Mistake #2 Not having a live chat available in the busiest times of the day
This subject has been critical for all of our customers. Many of them underestimate the positive influence that a live chat service on your site can have. The simple fact that you can interact with your visitor to fix a particular query can turn a visitor into a customer.
Nowadays most of us believe it’s very clear the way the procedure for online ordering is but individuals have specific questions very often and by simply creating a FAQ or a contact us page sometimes it is simply insufficient to make your guest feel protected.
Folks like affirming what they believe they know. Live chats can help your customers reach this objective. Allow Me to give you some examples:
-Hello! I found that I could pay with PayPal is that correct?
-Hi, welcome, yes, you can pay in a few of the restaurants using Paypal
-Oh, just a few at some of them?
As we can see in this case people as obvious things that they could have found themselves when using the internet ordering platform but having a live chat broker to confirm that this has made it clear once more. The visitors feel better because of this certainty and places the order.
Mistake #1 Bringing the wrong traffic to your website and not investing in SEO
Search engine optimization has been a huge issue for the last years, and there is a reason for this. It can change the future of your company. The great thing about being on the ideal side of search engine optimization is that you can get the right people with the proper needs to your website, which is assumed to offer the right products or services to them.
It’s very important that you invest time in the learn a little bit about SEO. If you do have the chance to learn about the simplest practices, then I strongly suggest getting an SEO service to do this to you.
With paid campaigns, you would have to invest many thousands of dollars to get exactly the same results. The fantastic thing about SEO is that it is a good investment in the long run once the optimization is done there is not much chance the things go really wrong. Now allow me to give you some tips how to opt for some right keywords when you talk to your SEO agency.
Author :
Online eMenu is a powerful restaurant management software curated with robust technology and specially designed for restaurant business, this software is just perfect to take your restaurant business to new heights! It is a trusted software by 500+ restaurants and cafes worldwide. Restaurant Loyalty Program, Online Food Ordering, Restaurant POS System, QR Code Menu, Table Booking, CRM System and many more features comes bonus with Online eMenu.