Do You own a restaurant which serves good meals but still wondering why the restaurant throughout the road is roping in more customers? In a promotion driven world, we often can’t keep pace with the evolving trends and hence, many restaurants wind up closing their walls. Here’s a rundown of some marketing mistakes which you ought to avoid and get started with techniques which can allow you to enhance your brand potential.
Not using a social media account
It’ll be considered as a cardinal sin if you are yet to make your restaurant’s official site on social networking. Use the most of the hashtag strategy and label it along with great images of those scrumptious delicacies that your restaurant gets. You can also market your brand through compensated posts to reach out to as many individuals as you can.
Not with an arrangement and delivery program
Most Of your clients and potential leads would not be able to make it in person to your restaurant. Individuals that love your dishes may order it anytime they want if you offer them together with ordering facilities. Create a restaurant program for your business and provide it with simple to use features which makes the ordering and delivery experience better for you and the clients.
Not using a site or updating it
As You know, most of your clients are netizens and they hooked up to the digital landscape for hours. Hold all of your aces from the digital forefront and create a website. If you currently have a website then you should maintain it with regular updates. Share client testimonials, stories and recipes of staff to make the site more participating. If you were able to supply it with ordering and delivering amenities, then it’ll be all the more profitable for your business.
Not needing Analytics accounts
Your job does not end in only having a website and updating it. Your website can be improvised to drive more visitors and that’s possible if you have an analytics account. It not only helps you evaluate the webpage performance but also track online activity of your target audience. You might even hire a social media manager who would look after the social media analytics and that will direct you what and when you need to publish your articles. Free analytics programs like Google Analytics, Facebook insights can work wonders
Not providing any offers
What ‘The Godfather’ has taught us might help your restaurant company in the long term. You are able to “make an offer they can not refuse”. People love discount vouchers, exclusive deals and happy hours. Do it more often and also do not forget to upgrade about the same on social media or the site. In case you have the budget, then you can arrange a food festival with stalls in which the customers can avail special discounts.
Not paying heed to negative reviews
For Once you should eliminate your ego and keep a tab on the negative Responses that you collect either offline or online. Constructive criticism and improvise on those training. After All, your restaurant is all about serving fantastic food!